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"Results first, pay later." Agency clients treat retainers as optional spend. Terminovo automatically monitors your invoices β without pushiness, without risking relationships, without your involvement.
Marketing agencies operate under a particular paradox: their work is critical to the client, but their invoices are among the first to go "on hold". Small retainer amounts are not worth a phone call β but the sum of unpaid small invoices over a year can be tens of thousands of PLN. Add the relationship sensitivity and you have a recipe for systemic underpayment.
The client sees the agency as a cost, not an investment. As long as results are visible, they want to continue. But the invoice? It can wait. Especially if nobody reminds them.
40% of marketing agency invoices are paid after the due dateAn invoice for PLN 2,000β5,000? Too small to call and complain about. Too large to write off. Agencies have hundreds of such invoices and track each one manually β or not at all.
Average delay: 34 days beyond the due dateAn agency client is often a referral, a long-term partner, even a friend. Send a firm demand? Risk of losing the contract. Stay silent? Risk of never getting paid.
Every month the same invoice, every month the same delay. Clients receive dozens of invoices from various suppliers. Your monthly social media invoice simply does not make it to the top of the priority list.
Professional reminders that read like a system notification, not a demand from the owner. The client pays, the relationship stays intact.
Message templates are professional and polite. You can customise them to your voice β Terminovo sends them automatically before and after the due date. Zero manual sending.
The message is signed by your company, but the client treats it as an automated system notification. They do not feel attacked. No reason for friction. They just pay.
See which monthly invoices are paid, which are waiting, and which client is consistently two weeks late. Make decisions about contract terms based on data, not gut feeling.
Terminovo messages are designed to read like a professional system notification β not a phone call demanding payment. Most agency clients respond positively to the first reminder because they simply forgot. Clients who react negatively to a professional reminder about an overdue invoice are clients worth having a conversation with about payment terms.
Yes β you can set different reminder templates for each client. For a strategic client you use a gentler, more collaborative tone. For a new client who consistently pays late, you can choose a firmer escalation sequence.
Terminovo is designed exactly for this scenario. Set up templates and sequences once, and the system monitors every invoice automatically β whether you have 10, 30, or 100 retainer clients.
Terminovo manages all invoice types simultaneously β retainers, project invoices, one-off service invoices. Each has its own reminder sequence that you can customise.
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Terminovo automatically sends reminders and recovers receivables β without your involvement.
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